Here are some of the key factors that contributed to Saatchi & Saatchi's decline:
* Loss of key clients: In the 1990s, Saatchi & Saatchi lost a number of key clients, including British Airways, Procter & Gamble, and Toyota. This was due in part to the agency's high fees and its perceived arrogance.
* Internal conflicts: Saatchi & Saatchi was also plagued by internal conflicts during this time. The most notable conflict was between the agency's two founders, Charles and Maurice Saatchi. The brothers eventually split up, and Charles Saatchi left the agency in 1995.
* Declining creativity: Saatchi & Saatchi's creative output also declined in the 1990s and 2000s. The agency was criticized for producing bland, unoriginal work.
* Changing advertising landscape: The advertising industry changed dramatically in the 1990s and 2000s. The rise of the internet and social media led to a decline in traditional advertising channels. Saatchi & Saatchi was slow to adapt to these changes.
As a result of these factors, Saatchi & Saatchi's revenue and profits declined significantly in the 1990s and 2000s. The agency was eventually acquired by Publicis Groupe in 2000.
Saatchi & Saatchi is still in operation today, but it is no longer the powerhouse that it once was. The agency has been through a number of changes in recent years, including a change in leadership and a renewed focus on creativity. It remains to be seen whether Saatchi & Saatchi can regain its former glory.