History quiz

What methods did john d Rockefeller use to gain his control?

Horizontal integration (monopolization): He acquired or merged with numerous smaller oil companies, such as the South Improvement Company and the Standard Oil of Ohio, to create a monopoly in the oil industry.

Vertical integration: He gained control over various aspects of the oil industry, including production, refining, transportation, and marketing, allowing Standard Oil to control the entire process.

Rebates: He secured secret deals with railroads for exclusive shipping rates and rebates, giving Standard Oil a significant cost advantage over competitors.

Predatory pricing: Standard Oil engaged in price wars, selling oil at below-cost prices, until many competitors were forced out of business.

Control over pipelines and transportation: Standard Oil acquired pipelines and railroad companies to ensure control over the transportation and distribution of oil, giving it an advantage over competitors.

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