* *One of the world's oldest and well preserved cultures.* Japan has a unique and rich cultural history, that can be seen in its architecture, traditional arts, music and cuisine.
* *UNESCO World Heritage Sites.* 24 of Japan’s historical and cultural sites have been designated as World Heritage sites.
* *Cherry Blossoms.* Japan is home to some of the most beautiful and iconic cherry blossom (sakura) trees in the world.
* *Temples & Shrines.* Japan has a plethora of temples and shrines that are stunning works of architecture and offer a deep insight into Japanese culture, religious practices and beliefs.
* *Cultural Experiences* Traditional artforms such as kabuki theater, noh drama, tea ceremony and flower arrangement are part of Japanese culture and heritage that can be experienced by visitors.
* *Cosplay & Otaku Culture.* Japan is known for its unique pop culture, from anime, manga, video games, and fashion.
Natural Beauty and Scenic landscapes:
* *Mountains.* Japan is one of the most mountainous countries in the world, with over 3000 peaks over 3000 meters.
* *Volcanoes.* There are over 100 active volcanoes in Japan, some of which are easily accessible for hiking and scenic appreciation.
* *Hot springs.* Over 3,000 natural hot springs are scattered across Japan, and many of these spas are popular tourist destinations.
* *Cherry blossoms (sakura) & Autumn colors.* Japan experiences two of nature’s most beautiful gifts: cherry blossoms in spring and vibrant autumn foliage (koyo).
* *Coastal beauty.* Japan has over 30,000 kilometers of coastline, with sandy beaches, rocky shores, bays and fishing villages offering an array of scenic landscapes.
* *Unique landscapes.* Japan is also known for its snow capped mountains, rice terraces and bamboo groves.
Tourism infrastructure and services:
* *Cleanliness & Safety* Japan is known for its cleanliness and is also considered one of the safest countries in the world.
* *High-speed rail network.* Japan's Shinkansen bullet trains offer convenient and fast transportation between major cities.
* *Comfortable accommodation.* Japan offers a variety of accommodation options, including traditional ryokans, modern hotels and budget-friendly hostels.
* *Delicious cuisine.* Japanese cuisine is known for its fresh ingredients, variety and diverse regional specialties.
* *Shopping.* Japan is a shopping paradise with a wide range of options, including traditional crafts and modern products.
* *Onsen (hot springs)* Japan is renowned for its onsen culture and many hot spring resorts offer relaxing experiences and rejuvenating benefits.