* Symbol of good luck and happiness: Red is believed to bring good luck and happiness, and is often used in Chinese culture to ward off evil spirits. By wearing red on their wedding day, brides hope to ensure that their marriage will be filled with happiness and good fortune.
* Symbol of fertility and prosperity: Red is also associated with fertility and prosperity, and is often used in Chinese culture to celebrate the birth of a child or the opening of a new business. By wearing red on their wedding day, brides hope to ensure that they will have a fruitful and prosperous marriage.
* Symbol of love and passion: Red is also associated with love and passion, and is often used in Chinese culture to express romantic love. By wearing red on their wedding day, brides hope to express their love and passion for their future husbands.
In addition to these reasons, red is also a very flattering colour for many skin tones, and can help to create a beautiful and striking bridal look.