What was keneddy trying to evoke with this passage from his address at Rice Univeristy?

In his address at Rice University, President John F. Kennedy famously declared, "We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard." With these words, Kennedy sought to evoke a sense of national purpose and challenge, inspiring the American people to embrace a seemingly impossible goal and push the boundaries of what was thought to be achievable.

Kennedy's use of the word "choose" emphasized that the decision to embark on this ambitious mission was a conscious and deliberate one, not a matter of convenience or necessity. The use of "we" conveyed a sense of collective endeavor and unity, indicating that the mission would require the combined efforts of the entire nation.

The phrase "not because they are easy, but because they are hard" served as a powerful motivator, challenging the audience to step outside their comfort zones and strive for something truly remarkable. By embracing this challenge, Kennedy hoped to instill a sense of purpose and optimism in the American people, encouraging them to believe in their ability to achieve great things.

Kennedy's address at Rice University remains a classic example of inspiring rhetoric, using a carefully crafted message to capture the imagination of the nation and unite them behind a shared vision of the future.