The purpose of automatch criteria in order management is to streamline and automate the process of fulfilling orders by facilitating automated order fulfillment. When an order is created, it has specific requirements regarding items quantities, shipping conditions, etc. If these order items can be matched by the available inventory accurately with automatch criteria, the orders are marked for shipping. Thus, it saves significant time & cost to fulfil an increasing volume of orders with less errors. As e-commerce and online sales continue to growth rapidly, effective automatch processes play a critical role in order management for timely processing and customer satisfaction.