Economic Opportunity: The colonies offered economic opportunities for those who were struggling financially in Europe. Many settlers were farmers, artisans, or merchants who hoped to improve their lives in the New World.
Political Liberty: The colonies offered a greater degree of political liberty than most European countries at the time. Settlers had the opportunity to participate in local government and elect their own representatives.
Social Mobility: The colonies offered greater social mobility than Europe, where class distinctions were rigid. In America, people could rise in social status through hard work and success.
Adventure: Some settlers were simply adventurous individuals who were drawn to the challenge and excitement of exploring and settling in a new land.