1. Fur Trade: France was eager to exploit the rich fur resources of North America, particularly beaver pelts which were in high demand in Europe for making hats and other luxury items. The French established trading posts and alliances with Native American tribes to facilitate the fur trade.
2. Religious and Political Freedom: Many French Huguenots (Protestants) sought religious freedom in the New World, as they faced persecution in Catholic France. They established settlements in places like Florida and New France (present-day Canada). Similarly, some French colonists were dissatisfied with the political and social conditions in France and sought greater opportunities and autonomy in the Americas.