* Economic opportunity: The colonies offered opportunities for economic success that were not available in Europe. Land was plentiful and cheap, and there were many opportunities for trade and commerce.
* Religious freedom: Many of the early settlers were dissenters who were seeking to escape religious persecution in Europe. The colonies offered a place where they could worship freely.
* Political freedom: The colonies offered a greater degree of political freedom than Europe. Colonists had a voice in their government and could elect their own representatives.
* Adventure: Some of the early settlers were simply looking for adventure and a new start in life. The colonies offered a chance to explore a new world and to build a new life.