Brave New World is set in a fictional utopian society in the year 2540 AD. The story takes place in London, the heart of this society, and various other locations throughout the World State including Central London Hatcheries and Conditioning Centres, Savage Reservation, New Mexico, and the Falkland Islands. London is portrayed as a highly organized and technologically advanced city where citizens are content and the pursuit of individuality is discouraged. It serves as a microcosm of the World State, showcasing the principles and structures that govern society, such as the caste system, standardized reproduction, sleep-learning, soma consumption, and rigorous conditioning. Overall, the setting plays a fundamental role in establishing the atmosphere, values, and conflicts of the novel.