* Religious freedom: Rhode Island was one of the few colonies that offered religious freedom. This was a major incentive for many settlers, who were fleeing persecution in other colonies.
* Economic opportunity: Rhode Island was a thriving commercial center, and there was plenty of opportunity for economic success. The colony's economy was based on agriculture, fishing, and trade.
* Self-government: Rhode Island was one of the first colonies to establish a representative government. This gave the colonists a say in how the colony was run.