- The slogan "He kept us out of the war.": During World War I, Wilson successfully kept the United States out of the war, despite intense pressure from some to join the conflict.
- War Preparedness: Although the US was not in the war at the time, the public supported the increase of military spending and preparedness.
- Federal Reserve Act and Progressive Policies: Wilson's progressive policies, including the creation of the Federal Reserve System, the Underwood Tariff, and various labor reforms, contributed to his popularity.
- Divided Republican Party: The Republican party was divided between Progressives and Conservatives, which weakened the effectiveness of their campaign against Wilson.
- Popularity in the West and South: Wilson secured strong support in the regions due to his progressive stances on agriculture and labor issues,