Prior to Levitt, homes were typically built one at a time, which made them expensive and time-consuming to construct. Levitt's company, Levitt & Sons, used an assembly-line process to build homes, which allowed them to be built quickly and affordably. This made it possible for more people to afford to own homes, and it helped to create the suburban sprawl that is characteristic of many American cities today.
In addition to his innovative construction methods, Levitt was also a shrewd marketer. He advertised his homes heavily, and he offered a variety of incentives to buyers, such as low-interest mortgages and free appliances. As a result of his efforts, Levitt & Sons became one of the most successful homebuilding companies in the United States.
The company's success helped to transform the way that Americans live. Suburban homes became the norm for many families, and the suburbs became a center of American life. Levitt's innovations also had a significant impact on the American economy, helping to create jobs and boost economic growth.