1. Ruthlessness: Richards is ruthless in his pursuit of success. He is willing to do whatever it takes to get what he wants, regardless of the consequences it might have on others.
2. Cunning: Richards is a crafty and cunning individual. He is able to manipulate people and situations to his advantage, often using his charm and charisma to get what he desires.
3. Lack of Empathy: Richards lacks empathy for others. He sees people as tools that he can use to further his own goals, and he doesn't hesitate to exploit them if it serves his purpose.
4. Obsession with Success: Richards is obsessed with achieving success. He is driven by a relentless desire for wealth, power, and social status, and he is willing to sacrifice his morals and principles to achieve it.
5. Self-Deception: Richards deludes himself into believing that his pursuit of success is justified, even when it involves unethical or immoral actions. He rationalizes his behavior and convinces himself that he deserves the rewards he seeks.