Advertising for a soap for weight loss
The thinness it is not an imperative of beauty exclusive to our times, but of many other eras.
In the 30s of the last century , cosmetic research developed a new product that promised to fight extra pounds in an almost miraculous way: seaweed soap.
The massive advertising campaign that accompanied the launch of the article trumpeted a mechanism of operation that was nothing short of amazing:the ingredients contained within the soap, especially the algae, passing through the skin, were able to eliminate or attenuate the superfluous fat. , allowing you to lose weight without any effort.
Needless to say, the effectiveness was zero, but at least there were no side effects ( see also https://www.pilloledistoria.it/6831/storia-contemporanea/crema-per-le-mani-alla-glicerina-ricetta-di- start-900).