One of the most famous postcards in the world are the Yellow New York Taxis . The construction of the identity of New York taxis began 100 years ago, in 1907 , when the first fuel-powered taxi circled the city.
The consolidation of New York's hopscotch took place with its continuous appearances in world-renowned films. However, the idea to paint cars this color was from John Hertz , from Chicago , after reading, in 1915, in a bulletin of the University of Chicago that the color yellow, added with a little red, could be seen from very far away.
With that he decided to paint his more than 400 vehicles with the egg yellow tone , which made his taxi company the most successful in the business. It wasn't until the 1970s that New York adopted this yellow as the default color for cars that have a meter.