1. Imperial Portraits:
Portraits of emperors and other high-ranking officials were widely used to convey the power, authority, and divinity of the ruling class. These portraits often depicted rulers in heroic or idealized poses, emphasizing their strength, wisdom, and connection to the gods.
2. Public Display:
Portraits were displayed prominently in public places, such as forums, temples, and government buildings, to ensure maximum visibility and impact. This allowed the ruling class to disseminate their messages and maintain a constant presence in the minds of the citizens.
3. Symbolism and Allegory:
Portraits often incorporated symbolic elements and allegorical representations to convey specific messages or ideas. For instance, emperors might be depicted wearing crowns or holding symbols of power, such as scepters or military standards, to reinforce their authority.
4. Idealised Representation:
Portraits were often idealized and embellished to present the subject in the best possible light. This helped create an image of strength, confidence, and legitimacy, enhancing the public's perception of the individual portrayed.
5. Commemoration of Achievements:
Portraits could commemorate important events, military victories, or accomplishments of individuals. This helped promote the achievements of the rulers and their families and foster a sense of pride among the citizens.
6. Propaganda Campaigns:
Portraits were used as part of propaganda campaigns to promote political agendas or influence public opinion. For instance, portraits of defeated enemies might be displayed in a derogatory manner to bolster the image of the victorious Roman rulers.
7. Legitimization and Succession:
Portraits played a crucial role in legitimizing the power of the ruling dynasty. By displaying images of the emperor and his family line, the Romans aimed to establish a sense of continuity and dynastic legitimacy.
8. Imperial Cults:
Portraits were instrumental in promoting the imperial cults, where emperors were worshipped as gods or divine beings. These portraits reinforced the belief in the divinity of the rulers and their close connection to the divine realm.
Overall, portraits were an integral part of Roman propaganda, serving as a powerful tool to communicate messages, shape public perception, and legitimize the authority of the ruling class.