In 1963, a pair of Converse All-Stars, also known as Chuck Taylor All-Stars, cost $3.99. The shoes were originally released in 1917 and were endorsed by basketball player Charles "Chuck" Taylor in the 1920s. They quickly became popular among basketball players and other athletes, and eventually became a popular casual shoe. The price of Chuck Taylors has increased significantly over the years, but they remain a relatively affordable shoe compared to other brands of sneakers.